A branding concept for a THC-infused drink. The goal was to explore and experiment with different options, here's one of them. For this one, I decided to create something edgy and psychedelic.
I created a font and experimented with the background, superposing different effects. I proposed a design for the regular flavor and for new flavors. This proposition would also fit perfectly within the rave and electronic music culture.
ROLE
ART DIRECTOR & DESIGNER
AGENCY
HATEM+D
YEAR
2019
CLIENT
BRAND PROPOSITION
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