A branding concept for a THC-infused drink. The goal was to explore and experiment with different options, here's one of them. For this one, I decided to create something edgy and psychedelic.
I created a font and experimented with the background, superposing different effects. I proposed a design for the regular flavor and for new flavors. This proposition would also fit perfectly within the rave and electronic music culture.
ART DIRECTOR & DESIGNER
© CHLOE CAUQUIL 2022