What if Fitbit created the biggest sport and health community. Finding a way to connect their 23 million users. Helping them reach their common goal together, I named this community Fitbit+.

What's a better way to promote this community than to create an interactive campaign, that will reach you in your day to day life and will encourage you to go the extra mille, as if you were exercising with someone. At the end of the journey you'll discover an interactive Fitbit board and find out what it is all about.

You'll find your stats on this board similarly to the Fitbit interface. You'll be offered an early access to the service, gifts to share with your friends and, of course, will be encouraged to share your story online #WeFitTogether.

Role - Concept, Advertising, Creative Direction & Design       Year - 2017


What if Fitbit created the biggest sport and health community. Finding a way to connect their 23 million users. Helping them reach their common goal together, I named this community Fitbit+.

What's a better way to promote this community than to create an interactive campaign, that will reach you in your day to day life and will encourage you to go the extra mille, as if you were exercising with someone. At the end of the journey you'll discover an interactive Fitbit board and find out what it is all about.

You'll find your stats on this board similarly to the Fitbit interface, you'll be offered an early access to the service, gifts to share with your friends and, of course, will be encouraged to share your story online #WeFitTogether.

Role - Concept, Advertising, Creative Direction & Design

Year - 2017

What if Fitbit created the biggest sport and health community. Finding a way to connect their 23 million users. Helping them reach their common goal together, I named this community Fitbit+.

What's a better way to promote this community than to create an interactive campaign, that will reach you in your day to day life and will encourage you to go the extra mille, as if you were exercising with someone. At the end of the journey you'll discover an interactive Fitbit board and find out what it is all about.

You'll find your stats on this board similarly to the Fitbit interface, you'll be offered an early access to the service, gifts to share with your friends and, of course, will be encouraged to share your story online #WeFitTogether.


Role - Concept, Advertising, Creative Direction & Design

Year - 2017

What if Fitbit created the biggest sport and health community. Finding a way to connect their 23 million users. Helping them reach their common goal together, I named this community Fitbit+.

What's a better way to promote this community than to create an interactive campaign, that will reach you in your day to day life and will encourage you to go the extra mille, as if you were exercising with someone. At the end of the journey you'll discover an interactive Fitbit board and find out what it is all about.

You'll find your stats on this board similarly to the Fitbit interface, you'll be offered an early access to the service, gifts to share with your friends and, of course, will be encouraged to share your story online #WeFitTogether.

Role - Concept, Advertising, Creative Direction & Design

Year - 2017

What if Fitbit created the biggest sport and health community. Finding a way to connect their 23 million users. Helping them reach their common goal together, I named this community Fitbit+.

What's a better way to promote this community than to create an interactive campaign, that will reach you in your day to day life and will encourage you to go the extra mille, as if you were exercising with someone. At the end of the journey you'll discover an interactive Fitbit board and find out what it is all about.

You'll find your stats on this board similarly to the Fitbit interface, you'll be offered an early access to the service, gifts to share with your friends and, of course, will be encouraged to share your story online #WeFitTogether.

Role - Concept, Advertising, Creative Direction & Design

Year - 2017

Artboard 18fitbit
13fitbit
12fitbit
10fitbit
9fitbit
14fitbit
15fitbit
Artboard 17fitbit
Artboard 16fitbit