Metaverse: Responsible Innovation Campaign

This proactive Twitter campaign was launched in January 2021 to communicate Meta's goals for the Metaverse and what opportunities it could bring to users and creators.
I was tasked to conceptualize a way to represent these different subjects using abstract shapes and 3D. I developed those assets using Cinema4D and RedShift, animations were incorporated by our in-house motion designers.

Motion Designers - Julia Siemón, Bryan Cobonpue

France will host the 2024 Olympic Games. After several controversial iterations of the logo, we decided to take our chance and make our own. For us, this is what the visual identity should look like.

Even though it should reflect the location, the focus of the branding should remain on the true Olympic Values: Respect, Excellence & Friendship.
Therefore, we created a logotype that would embody all these values. 
The same logo should be used for Paralympic Games, as we believe both competitions should be united under the same idea, they share the same values. 

As a nice little touch, if you turn the logo around, it's an Eiffel Tower. A subtle reminder of the place where it will be happening.
We want everyone to be able to see it as best as can be, so the colors are very bright and saturated, it also gives a happy and festive mood to the brand.  

France will host the 2024 Olympic Games. After several controversial iterations of the logo, we decided to take our chance and make our own. For us, this is what the visual identity should look like.

Even though it should reflect the location, the focus of the branding should remain on the true Olympic Values: Respect, Excellence & Friendship.
Therefore, we created a logotype that would embody all these values. 
The same logo should be used for Paralympic Games, as we believe both competitions should be united under the same idea, they share the same values. 

As a nice little touch, if you turn the logo around, it's an Eiffel Tower. A subtle reminder of the place where it will be happening.
We want everyone to be able to see it as best as can be, so the colors are very bright and saturated, it also gives a happy and festive mood to the brand.  

ROLE

ART DIRECTOR & DESIGNER

PRODUCED BY

CREATIVE DEPARTMENT

YEAR

2022

DEPARTMENT

COMPANY COMMUNICATIONS

© CHLOE CAUQUIL 2022

© CHLOE CAUQUIL 2022

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