2024 OLYMPICS

France will host the 2024 Olympic Games. After several controversial iterations of the logo, we decided to take our chance and make our own. For us, this is what the visual identity should look like.

Even though it should reflect the location, the focus of the branding should remain on the true Olympic Values: Respect, Excellence & Friendship.
Therefore, we created a logotype that would embody all these values. 
The same logo should be used for Paralympic Games, as we believe both competitions should be united under the same idea, they share the same values. 

As a nice little touch, if you turn the logo around, it's an Eiffel Tower. A subtle reminder of the place where it will be happening.
We want everyone to be able to see it as best as can be, so the colors are very bright and saturated, it also gives a happy and festive mood to the brand.  

France will host the 2024 Olympic Games. After several controversial iterations of the logo, we decided to take our chance and make our own. For us, this is what the visual identity should look like.

Even though it should reflect the location, the focus of the branding should remain on the true Olympic Values: Respect, Excellence & Friendship.
Therefore, we created a logotype that would embody all these values. 
The same logo should be used for Paralympic Games, as we believe both competitions should be united under the same idea, they share the same values. 

As a nice little touch, if you turn the logo around, it's an Eiffel Tower. A subtle reminder of the place where it will be happening.
We want everyone to be able to see it as best as can be, so the colors are very bright and saturated, it also gives a happy and festive mood to the brand.  

France will host the 2024 Olympic Games. After several controversial iterations of the logo, we decided to take our chance and make our own. For us, this is what the visual identity should look like.

Even though it should reflect the location, the focus of the branding should remain on the true Olympic Values: Respect, Excellence & Friendship.
Therefore, we created a logotype that would embody all these values. 
The same logo should be used for Paralympic Games, as we believe both competitions should be united under the same idea, they share the same values. 

As a nice little touch, if you turn the logo around, it's an Eiffel Tower. A subtle reminder of the place where it will be happening.
We want everyone to be able to see it as best as can be, so the colors are very bright and saturated, it also gives a happy and festive mood to the brand.  

ROLE

ART DIRECTOR & DESIGNER

TEAM

CLÉMENT BARJON & CHLOÉ CAUQUIL

YEAR

2020

CLIENT

BRAND PROPOSITION

JO
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5a8ccc87557855.5dbba604cab8a
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