SHU UEMURA x SUPER MARIO

Shu Uemura is a worldwide makeup and skincare brand from the L’Oréal group.

This year for their Christmas special collection, they collaborated with Nintendo’s Super Mario Bros. It includes products from their Art of Beauty and Art of Hair collection.

Our goal was to advertise this collaboration on social media in continuity with the playfulness and 8-bit feel of the collection.
We created Super Mario game inspired kawaii animations in a world mixing Shu Uemura products and Mario’s universe.

Shu Uemura is a worldwide makeup and skincare brand from the L’Oréal group.

This year for their Christmas special collection, they collaborated with Nintendo’s Super Mario Bros. It includes products from their Art of Beauty and Art of Hair collection.

Our goal was to advertise this collaboration on social media in continuity with the playfulness and 8-bit feel of the collection.
We created Super Mario game inspired kawaii animations in a world mixing Shu Uemura products and Mario’s universe.

Shu Uemura is a worldwide makeup and skincare brand from the L’Oréal group.

This year for their Christmas special collection, they collaborated with Nintendo’s Super Mario Bros. It includes products from their Art of Beauty and Art of Hair collection.

Our goal was to advertise this collaboration on social media in continuity with the playfulness and 8-bit feel of the collection.
We created Super Mario game inspired kawaii animations in a world mixing Shu Uemura products and Mario’s universe.

ROLE

CREATIVE & MOTION DESIGNER

AGENCY

AKQA

YEAR

2017

CLIENT

L'ORÉAL

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